The Art of Thinking Clearly is a bestselling book by Swiss author and thinker Rolf Dobelli, which offers readers a collection of 99 short chapters on various cognitive biases and fallacies that can lead to poor decision making. The book is a valuable resource for anyone looking to improve their critical thinking skills and avoid common pitfalls in decision-making.

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Here are 10 important lessons from the book:

1. Be aware of confirmation bias: We tend to seek out information that confirms our existing beliefs, while ignoring or dismissing information that contradicts them.

2. Understand the sunk cost fallacy: The sunk cost fallacy is the tendency to continue investing in a project or decision because of the resources already invested, even if the project is unlikely to be successful.

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3 . Recognize the availability heuristic: The availability heuristic is the tendency to overestimate the likelihood of an event based on how easily it comes to mind.

4. Be aware of the halo effect: The halo effect is the tendency to form a positive or negative impression of a person or thing based on one characteristic.

5. Understand the framing effect: The framing effect is the tendency for people to make different decisions depending on how a problem or decision is framed.

6. Recognize the bandwagon effect: The bandwagon effect is the tendency for people to conform to the beliefs or actions of a group, even if those beliefs or actions are not supported by evidence.

7. Be aware of the optimism bias: The optimism bias is the tendency to overestimate the likelihood of positive outcomes and underestimate the likelihood of negative outcomes.

8. Understand the endowment effect: The endowment effect is the tendency to value something more highly simply because it belongs to us.

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9. Recognize the base rate fallacy: The base rate fallacy is the tendency to ignore base rate information (or prior probability) when making a decision or prediction.

10. Be aware of the false consensus effect: The false consensus effect is the tendency to overestimate the extent to which others share our beliefs and attitudes.

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11. Be aware of the status quo bias: The status quo bias is the tendency to stick with the current situation, even if a change would be beneficial.

12. Understand the hindsight bias: The hindsight bias is the tendency to believe, after an event has occurred, that the outcome was predictable or expected.

13. Recognize the just-world bias: The just-world bias is the tendency to believe that the world is fair and that people get what they deserve.

14. Be aware of the curse of knowledge: The curse of knowledge is the tendency for people with more knowledge or expertise in a subject to have a harder time understanding the perspective of people with less knowledge.

15. Understand the Law of Small Numbers: The Law of Small Numbers is the tendency to believe that small samples are representative of the larger population.

16. Recognize the false dilemma: The false dilemma, also known as the false dichotomy, is the tendency to present only two options when more are available.

17. Be aware of the false uniqueness effect: The false uniqueness effect is the tendency to believe that our own abilities and characteristics are rare and unique.

18. Understand the egocentric bias: The egocentric bias is the tendency to believe that our own thoughts, beliefs, and experiences are more important or valid than those of others.

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19. Recognize the illusion of control: The illusion of control is the tendency to believe that we have more control over events than we actually do.

20. Be aware of the optimism bias: The optimism bias is the tendency to believe that good things are more likely to happen to us than bad things.

Overall, The Art of Thinking Clearly is a valuable resource for anyone looking to improve their critical thinking skills and make better decisions. By understanding and recognizing these common cognitive biases, we can begin to avoid them and make more rational and well-informed choices.